Peterson Motorsports also fields a second car #0 piloted by various drivers such as Butch Jarvis, Wayne Peterson, David Breen, Ricky Gonzalez, Jim Eubanks, Art Seegar, Kim Crosby, Brian Conz, Jim Walker, Cam Strader, Jimmy Thiel, Tim Burrell and others in the ARCA Remax Series.
The fastest growing spectator sport in the U.S. is Auto Racing. The ARCA Remax Series is one of the series that is causing this growth. Remax is the title sponsor for the ARCA supercar series. The Remax Series is the Premier Series in ARCA. In the same way that Sprint Cup is the premier series for NASCAR with Sprint being the title sponsor.
ARCA is celebrating its 56th anniversary this year. The Remax Series cars are stock appearing American full body racecars. The make/models and specifications are basically the same as with the 2007 NASCAR's Nextel Cup. The differences are minor and the cars with ARCA often originated in Nextel Cup Teams.
The core of the team has been racing together for 30 years. Wayne Peterson and Gerald Smith are the founders of the team. They have run in NASCAR's Winston Cup, Busch Series, Dash Series, and Modified Series in addition to the ARCA Remax Series. The original team members were friends and family of Wayne and Gerald. Randy Smith, Michael Peterson, David Smith and Kevin Peterson are all still very active team members.
Wayne was the main team driver with Gerald's brother Randy Smith also taking the driving duty occasionally in the 1980's.
The team has fielded cars for many other drivers over the years. Some for just one or two races, others for most of the races in a season/year or several races spread out over a couple of years. Best ARCA finish is 4th place finish at Daytona in 2000.
The Team works with several drivers to field two or more cars at each of the ARCA Remax Series races. These drivers are up and coming drivers that partner with Peterson Motorsports to develop and hone their driving skills and gain experience in the diverse tracks of the ARCA Remax Series.
on pit road at the Nashville Speedway,
for driver Tim Mitchell in March 2007.
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Team owner, Wayne Peterson, first worked with Gerald Smith in 1970 when Gerald was the owner/crew chief of a short track team with his brother Randy Smith driving. Wayne purchased a Dodge from Bobby Allison in 1972. The Peterson-Smith team was formed in 1973 with Wayne Driving and Gerald as crew chief. The team ran this Dodge in select superspeedway races in NASCAR's Late Model Sportsman Division (now the NASCAR Nationwide Series) and The NASCAR Modified series through 1977. In 1978, Wayne purchased a Nascar Dash Series car. The team ran select races in the Dash Series through 1982 with both Wayne and Randy driving. In 1980 Gerald and the team built a second Dash car to be driven by Randy.
Then in 1982, Wayne and Gerald went to work full time for the Digard Winston Cup team with Driver Ricky Rudd. Gerald worked as a mechanic and Wayne as the engine tuner with engine builder Robert Yates. Wayne and Gerald then purchased a NASCAR Winston Cup Buick Regal from the Digard team and promptly qualified for the Winston Cup races at Rockingham and Atlanta later that year. The car was wrecked at Atlanta. The team decided that due to the cost and level of competition, this new team should run in the ARCA Series until proper funding/sponsorship could be found.
The team continued to upgrade their equipment, purchasing a new car every other year or so while running select events in the ARCA Series. The team did continue to run the occasional Winston Cup race through the mid 1990's when funding allowed. The team formed a close alliance with James Hylton, fielding the primary or a second car for that NASCAR Cup team. The team also fielded a NASCAR Cup car at the Daytona 500 in association with driver Greg Sacks, sponsored by the U.S. Navy during Desert Storm. The team normally fielded cars for Wayne and various drivers who wanted to try the Winston Cup like car in the ARCA Series.
In the 1990's the team began running more of the ARCA Remax Series events including the short tracks, dirt tracks, and road courses. Many drivers worked with the team to get experience and develop the skills needed to run on the superspeedways.
The team ran the full ARCA season 1998 with Brian Conz driving most of the races and finishing a career best 10th in the final ARCA Series driver points.
In 1999 the team fielded cars for several different drivers including Wayne Peterson, Brad Baker and Bill Flowers with the team finishing 17th in the series owner points.
In 2000 the team had Mike Harmon driving most of the races and finished 16th in driver points and 17th in the series owners points.
In 2001 the team ran the full ARCA season with six different drivers, such as Chase Montgomery, Tim Mitchell and Brian Conz and Tim Turner, occasionally running 2 cars at several events. The team, #6 car finished 10th in the Series owner points in 2001 and Tim Mitchell finished 14th in the series driver points.
In 2002, the team ran at leas two cars in all of the ARCA Remax Series races, Car # 6 and car # 06. Tim Mitchell drove most of the season in one of the cars and finished 18 in the final 2002 series driver points. Car #6 and #06 finished 20th and 27th in series owner points.
In 2003, Brian Conz ran in the # 6 for most of the season, finishing 18th in the driver points in 2003. The #06 had several different rising drivers during the season and finished 22nd in the final series owner points in 2003, followed by the #6 in 25th position.
2004 saw the team grow to a 4 car team. Wayne had the #06 and #6, with various drivers, and finished 21st and 22nd in the final series owner points in 2004. Michael Peterson ran #0 and #16 and finished 26th and 36th respectively in the final series owner points for 2004. Tim Mitchell piloted the #0 to a 16th place in the final driver points for 2004.
2005 Wayne ran car #16 and #6 and finished 25th and 32nd respectively and Michael ran #06 and #0 finishing 26th and 37th respectively in the final series owner points for 2005. Tim Mitchell was listed as owner of a 5th team car, #09, which finished 54th in the final series owner points for 2005. Tim Mitchell driving #0, finished 17th in driver points and Ricky Gonzalez finished 25th in the driver points for 2005.
In 2006 Peterson Motorsports made arrangements with David Bean to field the #6 car for Dexter Bean, and with Mike Allgaier to field #16 for Justin Allgaier, and with Joe Miller to convert the #0 to #32 for Blake Bjorklund. Blake won at Salem In., won rookie on the year, and finished 5th in driver points. Justin won at Springfield IL., and finished 10th in driver points. Dexter finished 12th in driver points. Tim Mitchell drove the #06 to 18th in driver points and 34th in owner points. Car #0 only ran a partial season to finish in 47th in owner points for 2006.
In 2007 Peterson Motorsports continued the arrangements with David Bean to field the #6 car for Dexter Bean, finished 3rd in driver points, and with Mike Allgaier to field #16 for Justin Allgaier, won at Salem IN., and finished 4th in driver points, and with Joe Miller for #32 and various development drivers with a win in Lakeland Fla. and 7th overall in owner points. Tim Mitchell drove the #06 to 17th in driver points and 23th in owner points. Car #0 only competed in a limited ARCA season to finish in 32nd in owner points for 2007. Each Team improved from the 2006 performance.
2008 started with a 21st finish at Daytona for Tim Mitchell in #06. Butch Jarvishad a good qualifying lap, but failed to make the race in #
Key Team Bio's
Owner/Driver has over 40 years experience in stock car racing, much of this time while serving in Active duty in the U.S. military. Wayne teamed up with Gerald Smith in 1973 for super speedway races but continued to run his own short track team until 1983. From 1978 till 1983 he was owner/crew chief for his son's, Michael Peterson, short track program. In the early and mid1970's Wayne worked as crew chief for the Frank Warren's Winston Cup team as military service allow
Driver with 114 career ARCA ReMax Series starts since 1997. Tim's career-best finish was 11th at Toledo OH in 01. He finished career-best 14th in Series driver points in 2001, and also finished 16th in 2004, 17th in 2005 & 2007 and 18th in 2002 & 2006. Tim has been driving for Peterson Motorsports since 1997.
Crew Chief with 40 years in stock car racing.. From the mid 1960's through the 1970's, he was the owner/builder/ crew chief for his brother, Randy Smith's short track program. They ran and won at various tracks in Alabama, Georgia, Tennessee and Florida, and won the Huntsville, Alabama track championship in 1969. Gerald has worked as crew chief and partner with Wayne for 30 years in Nascar's Winston/Nextel Cup Series, Busch series, Modified Series and ARCA's Remax Series.
Team Engineer and Crew Chief. Has worked on his father?s team for over 35 years. Has worked with various Nascar Cup Teams such as DiGard, Petty Enterprises, James Hylton Racing, Dave Marcus, and several other Nascar Cup, Busch, and Truck Series Teams and ARCA Series Teams.
6 Cars -- 3- Chev. Monte Carlo, 3- Ford Taurus/Fusion $120,000
7 Race Engines, 3-GM & 4-Ford each 358 C.I. $140,000
Spare Parts and Race Equipment $120,000
Tool Boxes, Hand and Power Tools $100,000
Shop Equipment and Tools $120,000
1998 Ford F350XL 4 Door 1 Ton Diesel Truck and Car Transporter $ 40,000
1996 GMC Tooter Truck and 2 car Stacker trailer $ 60,000
$700,000
Labor for equipment cleanup & car setup $ 2,000
Tires, $1,650 per set times 4 sets $ 6,600
Engine refresh/repair (in-house engines $5K per race) $ 5,000
Travel and Accommodations $ 2,000
Minor body repair, paint & Graphics $ 1,000
Car repair (~$5,000 per accident, one out of five races) $ 1.000
Ware and tear on power train and suspension $ 1,000
Miscellaneous parts, fluids and expenses $ 2,000
Total event expense (23 races x 20,600 = $473,800) $20,600
2 New Racecars $ 50,000
2 New Engines (improved performance option is rental $12,000/race) $ 50,000
Hauler/Transporter Upgrade $180,000
Driver & Team Uniforms $ 5,000
New Tool Box/war wagon $ 3,000
Rental for competitive restrictor plate race engine (2 races) $ 80,000
Total Capital Investment $368,000
Would you like to reach millions of people through television and direct marketing with a proven track record that keeps growing and growing?
ARCA racing (Automobile Racing Club of America) is a premier marketing menu that has been around since 1953 and is continuing to grow every year. Race fans are the most loyal consumers in the marketplace today, making ARCA a perfect vehicle to build brand awareness. ARCA gives excellent exposure and has greater return on investment than many other menus.
There are millions of customers watching and listening everywhere there is an ARCA event. The ARCA REMAX Series opened its 56th year of competition with a record television and website audience as more than a million households tuned into SPEED for the Daytona ARCA 200. In addition, website visitors to ARCA properties, including arcaracing.com and arcanation.com, increased over 273 precent from one year ago during the two weeks period leading up to and including the Daytona ARCA 200. The average per race attendance saw over 40,000 people, and with almost 50 million television viewers, there is no better cost effective way to reach this magnitude of exposure! What better way to get brand recognition? Simply, there is none!
Sponsorship of an individual race team provides an exciting means of building sponsor identification. Would it interest you that 74 percent of people surveyed stated that racing sponsorship directly influences their decision to buy a product? This is a direct result of seeing your company or brand name on the side of a virtual rolling billboard! The opportunities are limitless! Companies are seeing that there is so much more they can accomplish in ARCA that any combination of program has great potential, from series sponsorship to regional-type sponsorship. In addition to the appearance of your company name or logo seen by millions of loyal consumers on the side, back and hood of the racecar, is also enhanced by being included on team uniforms, banners, toolboxes, and trailers!
Whatever your companies marketing goals are, motor-sports marketing once limited to the automotive field, has expanded to any product available on the market, and the edge your company is looking for is targeted right here!
Menu for custom designed programs to fit your marketing goals can include (but not limited to) the following items.
Race Car.
Pit wall banner.
Show Car.
Pit Tool Cart.
Team uniforms.
Driver appearances.
Souvenir Merchandise: T-shirts, Caps, Driver autograph Postcards.
Typical Race Week Scenario
Leave race shop on Wednesday with team hauler sporting Company logo!
Thursday sign in at weekly event. Set up pit area displaying banners and logos.
Friday Qualifying followed by meet and greet of media and race fans. Press interviews and distribution of company information.
Saterday Pre-race autograph session, distribute driver autograph cards with photo of car on front and company information on back. Trackside hospitality tours via complimentary tickets.
Race, during which car is visible on track during live or tape delayed event promoting Company and related associate products for 1 to 3 hours displaying them to about 200,000 viewers for tape delayed events and up to 70 million households on live televised events! Post race interviews and final race fan meet and greet.
Travel home with team hauler displaying logos.
Monday-report to local and state newspapers about the race and upcoming activities.
Updates web pages with related pictures and upcoming events on the schedule.
Tuesday travel with show-car to pre-arranged event.
Wednesday leave for next race!!
The ARCA (Automobile Racing Club of America) RE/MAX Series has established itself as a premier menu for companies seeking the most cost-effective resource in advertisement. With over 40 million viewers in the year 2007, your participation puts your company on a rolling billboard in front of millions of potential customers, loyal to their favorite sport and sponsors that support it. Racing starts at Daytona then proceeds to tracks like Michigan, Pocono,Kansas, Kentucky , and Talladega Super-speedway, a perfect venue to showcase your company as many ARCA events are held in conjunction with Winston Cup Racing events. Events are televised live or tape delayed via SPEED Channel.
Your participation will display corporate logos on a rolling billboard to millions of potential customers loyal to their favorite sport and sponsors that support it.
SPEED Network alone reaches 120 million households! Live televised coverage of complete races along with live satellite feeds to racing programs such as ESPN's RPM TONIGHT and Trackside on SPEED channel, an increase in T.V. viewers is sure to rise. 100,000 people tuned in to ARCA Thunder each week, and 200,000 watch the replay of several of the races in 2007 on the SPEED Channel. Over 1,000,000 people tune in DAILY to the latest news on SPEED channel!
Simply put your company won't find better means of advertisement to the millions of people reached through racing sponsorship.
How will I see the promotion?
Distribution of company information Trackside attendance during race
Hospitality Event Show car appearances
Souvenir giveaways Scheduled driver appearances
Paint scheme on cars Weekly/Monthly team Press Releases
Paint scheme on trailer Benefits of all print/video media
Team shirts/uniforms web site about team-linked to corporate site.
Pit banners Souvenir program.
Pit tours Honorary pit crew positions
Return on Investment Figures
So how does my money act as the advertising catalyst?
Your company logo displayed traveling on major highways across the United States gives roughly 76,000 dollars in advertisement value to your company. For instance: T-shirt, hat, and driver autograph cards are also company brochures and advertisement. 10,000 t-shirts given away over the race year equate to 120,000 dollars of advertisement.
The average competing team receives about 250 mentions during the year of race coverage, and with 3 mentions on television time equaling about 17,000 dollars, your investment quickly translates to a great deal of return for investment. 1 minute of total in-focus time realizes from 9 to 10 thousand dollars of advertisement.
Take for instance, a billboard at Michigan Speedway for a weekend will cost roughly 75,000, and the billboard is not even the focus of the race! Once the weekend is over, you signage is taken down and only the on hand crowd really got to see your logo, whereas the same logo displayed on the car will be displayed to the millions of people watching on T.V. SPEED alone has a household viewer audience of 120 million. Figures indicate a 38% increase in viewers each year and it's getting better every year.
Now take into account show-car appearances, media coverage, and banner signage at the racetrack, your sponsorship association quickly builds name recognition to potential customers. Loyal customers that buy products that support their favorite sport!
Demographics at a glance
74% say that racing sponsorship influences purchasing decisions.
64% male attendance
36% female attendance
75% return to later events.
74% own their homes.
45% attended 1 to 3 ARCA events last year.
25% attended 4 to 6 ARCA events last year.
89% own an automobile.
72% own a truck.
27% own a Motorhome
19% own a SUV
25% eat fast food 3 times weekly
10% eat fast food more than 5 times weekly.
64% use a Visa Credit Card
49% use a MasterCard
23% use a Discover Credit Card.
28% have professional occupation
18% technical
71% are full-time employees
15% are part-time employees
26% have income 50-70k.
36% have income 30-49k
34% are 35-44 age range
18% are 25-34 age range
21% are 45-54 age range
This quick glance reveals some of the spending habits, income, and range of potential customers.
Your Target audience is most likely right here!